An Unforgettable Moment With Lee Min-Ho And The OSIM uDiva

LEE MIN-HO PARTNERS WITH OSIM TO BRING WORLD’S FIRST 3-IN-1 WONDER SOFA FOR THE MODERN HEALTHY LIFESTYLE

·         Korean Heartthrob Lee Min-ho to be OSIM’s new ambassador for the OSIM uDiva

·         The OSIM uDiva features the latest 3D Power-Ball Massage Technology in a beautiful design to meet the high demands of functionality and aesthetics

KUALA LUMPUR, 28 September 2014 - OSIM (M) Sdn Bhd, the global leader in healthy lifestyle products, brought Korean Superstar Lee Min-ho to Malaysia as the ambassador of its wonder sofa OSIM uDiva, the world’s first 3-in-1 sofa, lounger and massage chair for the modern consumer. The sofa comes fitted with an exclusive 3D Power-Ball Massage Technology, which provides three levels of protrusion for a smooth yet powerful massage based on the human’s body contours.

The brand new wonder sofa is built with the modern living space in mind, which comes in a smaller form factor that saves 34% more living space while maintaining the functionality of providing limitless comfort. On top of that, the OSIM uDiva is built in gorgeous leather with a touch of modern curvatures that fits into any home décor with its beautiful and modern design.

“OSIM is the household brand in Asia when it comes to healthy lifestyle products. We have invested a lot of effort in the research and development of our products and to understand consumer lifestyle to come out with a product that satisfy the needs of our users. The concept behind the OSIM uDiva is the modern lifestyle that aims to achieve a minimalistic and space efficient living room while providing the best-class massage programmes to our users.  It is our solution in meeting the high requirements of modern décor aesthetics while providing the best massage to rejuvenate our consumers. This resulted in a massage chair that is not only made for the sole purpose of massaging, but a 3-in-1 transformable sofa that endorses the modern lifestyle,” said Ms. Chia Sook Fun, General Manager of OSIM Malaysia Sdn Bhd.  

Lee Min-ho joins the list of reputable ambassadors such as the legendary Cantopop superstar Andy Lau, Sammi Cheng, and other stars as the latest face in promoting the gorgeously designed OSIM uDiva. Apart from endorsing the product through promotional materials, the Korean superstar is also being involved with OSIM’s marketing campaign through a tour around 5 countries to meet fans which started June. Lee Min-ho also acted in a TVC advertisement with OSIM for the OSIM uDiva.

“As an actor, I am always putting in my utmost effort in achieving the perfect screenplay for my audiences. My every day schedule tires me both physically and mentally, and I seek comfort and relief with the OSIM uDiva to put my body and mind at rest completely. The sofa is great to look at aesthetically, and I can always lie down and relax with its lounger mode. The multiple massage programmes were remarkable, providing a thorough and powerful massage to relieve my tensed muscles, and I am extremely amazed by the OSIM uDiva,” said Lee Min-ho.

INTRODUCING A POWER-PACKED MASSAGE IN A SMALLER FORM FACTOR

Designed as a transformable sofa for the modern consumer lifestyle, the OSIM uDiva features a 6 professionally designed massage programmes to give users:-

·         Stylish Sofa for Interior

Wrapped in a gorgeous leather tufted design with a selection of contemporary colours, the uDiva makes a stylish sofa under any room décor of your living room. It is also built to fit into any living space with its small form factor.

·         Controlled Massage Intensity

The 3D Power-Ball massage technology comes with three different levels of intensity for the right amount of pressure that you need. The rounded massage balls allow users to experience a smooth and powerful massage based on the human body contour. The OSIM uDiva is also customizable to target specific areas to knead, tap, and roll, or both simultaneously with its Dual Massage function.

·         Six Professionally Designed Programmes

Designed to provide one of the best head to toe massage experience, the OSIM uDiva is made to please, pamper and soothe tired muscles with six customizable massage options. These massage programmes are:-

§  Neck & Shoulders, which utilizes the Feng Chi acupuncture point to relieve stiff and aching neck shoulders after a tiring day

§  Spa, the ladies’ favourite for a full-body pampering session that helps boost cell regeneration and blood circulation for general well-being.

§  Happy Hour, a much-loved after office hour massage that relieves the pain-points of the neck, shoulder and back for the working crowd

§  Lumbar, to loosen and relieve lower back tension for those who went through long stretches of sitting or vigorous activities that involves the back

§  Stretch, for the active lifestyle to help loosen muscles and improve flexibility especially after strenuous activities

§  Sleep, a gentle rhythm massage to relax the entire being in preparation for a good night’s sleep

·         * Please refer to respective product brochure for further information.

With more than 35 years of market presence in 31 countries as Asia’s number one healthy lifestyle brand, OSIM continues to produce the finest innovations in its aim to encourage a quality living lifestyle. Equipped with the best massage features in an elegantly designed sofa, OSIM believes that the OSIM uDiva is the next desired décor that fuses practicality and aesthetics. The OSIM uDiva marks the next step of the company in meeting the needs of the future generation through innovative and well-designed products that brings out the best performance for its valued users.

The OSIM uDiva is now available in three colours, Gorgeous Pink, Luscious Maroon and Stunning Black at all OSIM outlets at an introductory price of RM6,788. For further enquiries, please log onto www.osim.com or follow OSIM on Facebook at http://www.facebook.com/OSIM.Malaysia.

About OSIM (Malaysia) Sdn Bhd

Established in 1992, OSIM (Malaysia) Sdn Bhd is a leading healthy lifestyle products company which continues to gain greater market share and strengthen their leadership status year-on-year. With over 55 outlets nationwide, OSIM (Malaysia) focuses on inspiring individuals to take control of their well-being and work towards feeling great and looking good. OSIM’s holistic business currently emphasizes on four complementary focuses – Relax and Relieve; Tone and Shape; Check and Measure; as well as Clean and Purify. 

Over the years, OSIM Malaysia has received a list of awards and accolades for their outstanding achievements and these include being recognized as Malaysia’s ‘Largest Healthcheck and Care Equipments retail chain’ by the Malaysia Book of Records in 2001; being included as a Malaysia Superbrand for three consecutive years from 2002 to 2004; as well as being awarded as the 2006, 2007 and 2008 Best Brand in healthcare and lifestyle categories for Massage Chair by The Brand Laureate organization. More recently, OSIM had also won silver position in the Health Category of the renowned PUTRA Brand awards of 2010 & 2012.

OSIM International Ltd

Ranked as Asia’s Number 1 brand in healthy lifestyle products today, OSIM operates a wide point-of-sales network through the 4 major brands of OSIM, Richlife, GNC and TWG Tea, with more than 1,200 outlets in 369 cities across 31 countries in Asia, Oceania, Africa, the Middle East, Europe and North America. With a strong focus on customers and the lives they lead, the OSIM brand continues to expand into new markets, bridging different cultures with a common desire for health and well-being.