LEE
MIN-HO PARTNERS WITH OSIM TO BRING WORLD’S FIRST 3-IN-1 WONDER SOFA FOR THE
MODERN HEALTHY LIFESTYLE
·
Korean Heartthrob Lee Min-ho to be
OSIM’s new ambassador for the OSIM uDiva
·
The
OSIM uDiva features the latest 3D
Power-Ball Massage Technology in a beautiful design to meet the high demands of
functionality and aesthetics
KUALA LUMPUR, 28 September
2014 - OSIM (M) Sdn
Bhd, the global leader in healthy lifestyle products, brought Korean Superstar
Lee Min-ho to Malaysia as the ambassador of its wonder sofa OSIM uDiva, the world’s first 3-in-1
sofa, lounger and massage chair for the modern consumer. The sofa comes fitted with
an exclusive 3D Power-Ball Massage Technology,
which provides three levels of protrusion for a smooth yet powerful massage
based on the human’s body contours.
The brand new wonder
sofa is built with the modern living space in mind, which comes in a smaller
form factor that saves 34% more living space while maintaining the
functionality of providing limitless comfort. On top of that, the OSIM uDiva is
built in gorgeous leather with a touch of modern curvatures that fits into any
home décor with its beautiful and modern design.
“OSIM is the household brand in Asia
when it comes to healthy lifestyle products. We have invested a lot of effort
in the research and development of our products and to understand consumer
lifestyle to come out with a product that satisfy the needs of our users. The
concept behind the OSIM uDiva is the modern lifestyle that aims to achieve a
minimalistic and space efficient living room while providing the best-class
massage programmes to our users. It is
our solution in meeting the high requirements of modern décor aesthetics while
providing the best massage to rejuvenate our consumers. This resulted in a
massage chair that is not only made for the sole purpose of massaging, but a
3-in-1 transformable sofa that endorses the modern lifestyle,” said Ms. Chia Sook Fun, General Manager of OSIM
Malaysia Sdn Bhd.
Lee Min-ho joins the list of reputable
ambassadors such as the legendary Cantopop superstar Andy Lau, Sammi Cheng, and
other stars as the latest face in promoting the gorgeously designed OSIM uDiva.
Apart from endorsing the product through promotional materials, the Korean
superstar is also being involved with OSIM’s marketing campaign through a tour
around 5 countries to meet fans which started June. Lee Min-ho also acted in a
TVC advertisement with OSIM for the OSIM uDiva.
“As an actor, I am always putting in my
utmost effort in achieving the perfect screenplay for my audiences. My every
day schedule tires me both physically and mentally, and I seek comfort and
relief with the OSIM uDiva to put my body and mind at rest completely. The sofa
is great to look at aesthetically, and I can always lie down and relax with its
lounger mode. The multiple massage programmes were remarkable, providing a
thorough and powerful massage to relieve my tensed muscles, and I am extremely
amazed by the OSIM uDiva,” said Lee
Min-ho.
INTRODUCING
A POWER-PACKED MASSAGE IN A SMALLER FORM FACTOR
Designed as a transformable sofa for
the modern consumer lifestyle, the OSIM uDiva features a 6 professionally
designed massage programmes to give users:-
·
Stylish Sofa for Interior
Wrapped in a gorgeous leather tufted design with a selection of
contemporary colours, the uDiva makes a stylish sofa under any room décor of
your living room. It is also built to fit into any living space with its small
form factor.
·
Controlled Massage Intensity
The 3D Power-Ball massage technology comes with three different
levels of intensity for the right amount of pressure that you need. The rounded
massage balls allow users to experience a smooth and powerful massage based on
the human body contour. The OSIM uDiva is also customizable to target specific
areas to knead, tap, and roll, or both simultaneously with its Dual Massage
function.
·
Six Professionally Designed Programmes
Designed to provide one of the best head to toe massage experience,
the OSIM uDiva is made to please, pamper and soothe tired muscles with six
customizable massage options. These massage programmes are:-
§ Neck & Shoulders, which utilizes the Feng Chi acupuncture
point to relieve stiff and aching neck shoulders after a tiring day
§ Spa, the ladies’ favourite for a full-body pampering session that
helps boost cell regeneration and blood circulation for general well-being.
§ Happy Hour, a much-loved after office hour massage that relieves
the pain-points of the neck, shoulder and back for the working crowd
§ Lumbar, to loosen and relieve lower back tension for those who
went through long stretches of sitting or vigorous activities that involves the
back
§ Stretch, for the active lifestyle to help loosen muscles and improve
flexibility especially after strenuous activities
§ Sleep, a gentle rhythm massage to relax the entire being in
preparation for a good night’s sleep
·
* Please refer to respective product brochure for further
information.
With more than 35 years of market
presence in 31 countries as Asia’s number one healthy lifestyle brand, OSIM
continues to produce the finest innovations in its aim to encourage a quality
living lifestyle. Equipped with the best massage features in an elegantly designed
sofa, OSIM believes that the OSIM uDiva is the next desired décor that fuses practicality
and aesthetics. The OSIM uDiva marks the next step of the company in meeting
the needs of the future generation through innovative and well-designed
products that brings out the best performance for its valued users.
The OSIM
uDiva is now available in three colours, Gorgeous Pink, Luscious Maroon and
Stunning Black at all OSIM outlets at an introductory price of RM6,788. For
further enquiries, please log onto www.osim.com
or follow OSIM on Facebook at http://www.facebook.com/OSIM.Malaysia.
About
OSIM (Malaysia) Sdn Bhd
Established
in 1992, OSIM (Malaysia) Sdn Bhd is a leading healthy lifestyle products
company which continues to gain greater market share and strengthen their
leadership status year-on-year. With over 55
outlets nationwide, OSIM (Malaysia) focuses on inspiring individuals to take
control of their well-being and work towards feeling great and looking good.
OSIM’s holistic business currently emphasizes on four complementary focuses –
Relax and Relieve; Tone and Shape; Check and Measure; as well as Clean and
Purify.
Over the years, OSIM Malaysia has
received a list of awards and accolades for their outstanding achievements and
these include being recognized as Malaysia’s ‘Largest Healthcheck and Care
Equipments retail chain’ by the Malaysia Book of Records in 2001; being
included as a Malaysia Superbrand for three consecutive years from 2002 to
2004; as well as being awarded as the 2006, 2007 and 2008 Best Brand in
healthcare and lifestyle categories for Massage Chair by The Brand Laureate
organization. More recently, OSIM had also won silver position in the Health
Category of the renowned PUTRA Brand awards of 2010 & 2012.
OSIM International Ltd
Ranked as Asia’s Number 1 brand in
healthy lifestyle products today, OSIM operates a wide point-of-sales network through the 4 major brands of
OSIM, Richlife, GNC and TWG Tea, with more than 1,200 outlets in 369 cities
across 31 countries in Asia, Oceania, Africa, the Middle East, Europe and North
America. With a strong focus on customers
and the lives they lead, the OSIM brand continues to expand into new markets,
bridging different cultures with a common desire for health and well-being.
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